The Indie Beauty Expo was a new event for us! This expo is about embracing indie cosmetics, skin and hair product companies. Most of these brands are new, upcoming and are sold on underground websites such as Etsy. What’s great is that all the exhibitors accentuate their natural oils and organic ingredients while still being vegan and cruelty-free. As many of our products fit that description, we thought it would be great to exhibit at this event in Downtown Los Angeles and we had a great time!
We sold Suavecita and Suavecito Premium Blends at this event. Many beauty influences and customers were drawn to our booth just because of its setup! They also couldn’t help but notice our awesome packaging. There were many people that knew our brand and were ecstatic that we were vending there. For everyone that was unfamiliar with the brand was extremely eager to hear about our grooming lines and back story on the company.
We got to meet some incredible people in the beauty industry. First and foremost, Bobbi Brown was there and held a panel on everything that is makeup. Designer and Model Micheline Pitt was there as well launching her new lipstick with Julie Hewett. Celebrity Hairdresser Justin Anderson was there, who got to take home some Suavecito/Suavecita products to play with! Many magazines such as Elle and NYLON were there looking to review new and upcoming brands.
We vended for three successful days at the Indie Beauty Expo and had a great time. We want to thank the Indie Beauty Expo team for putting this together and decorating the place so beautifully and providing good jams! We enjoyed it and look forward to IBE 2018!