Suavecito’s roots were large focused on connecting with the people and lifestyle associated with the classic pompadour of the rockabilly scene. Through the continued support of musicians, artists, local car shows and music festivals, Suavecito has been able to associate itself with something bigger than just a pomade or this specific scene.
Suavecito has expanded beyond that original market to refocus attention on the rise of varying trends and tastes with the types of products and projects that are now supported and marketed toward. Work with various artists and social media influencers, the brand has been able to connect with the target demographic on a more personal level that sets Suavecito apart from all of it’s competition.
Since the start of Suavecito, the focus has been to garner a lot of attention on attending and sponsoring special events and trade shows in order to engage with the customer on a personal level: grassroots marketing.